The short winter in the universe is about to end, and it’s time to talk about hair removal—while wondering who forgot to tell our bodies that 2025 is not a good time for a private jungle. Shaving every two days already feels like a part-time job—I recently thought of adding it to my LinkedIn under “Special Skills”: Shower shaving under stressful conditions, including standing on one leg for long minutes.
Then there's the waxing that makes you cry more than a Disney movie—Bambi and his mom are embarrassed in the corner because it’s nothing compared to the tears that flow while lying on a waxing bed for half an hour. And then came the laser. At first, it was expensive, and it lasted for months, but now it's cheaper and still lasts for months. By the time you enjoy the results, it’s already next summer. And what’s the worst part? We recently discovered that "permanently" is a complete lie. We haven’t yet mastered the technology to stop hair growth permanently. It can stay like that for a few years, and gradually start growing back.
It didn’t take me long to realize this and start working with home laser devices. A device you can use every two weeks without scheduling an appointment or going anywhere. Fifteen minutes of treatment at home is less powerful than large machines, but its availability makes up for it. This technology also improves every year—with each version, the device gets smaller and comes with a more powerful motor. ULike is a hair removal device that promises to make this task easier, painless, and most importantly—relatively quick—results in two weeks, with deep removal after a few cycles, with thoroughness that varies from person to person.
ULike has become a global success, with sales of more than 2 million products a year and a staggering 70% growth every year. Of course, it didn’t hurt to get the seal of approval from the queen of the feed, Kim Kardashian herself.
Now it arrives in Israel with its flagship model, Air10, which is expected to bring the next generation of home hair removal. This is the world’s best-selling device, with a cooling patent so cool it feels like a vacation in Alaska on your skin—finally something that makes me feel cool without fighting with the air conditioner.
The secret of ULike lies in IPL (Intense Pulsed Light) technology, which destroys follicles like Superman with laser beams, but without the weird cape, and also eliminates the only discomfort that used to be present in these devices (they hurt because they work through heating, and it slightly burns beneath the skin)—in the Air10 model, there’s a cooling system that reaches minus 5.1 degrees. The development was done in collaboration with Professor Theodore W. Hans, Nobel Prize winner in Physics—he probably understood that unnecessary hair is a problem that requires scientific genius, because why would someone with a Nobel care about that?
The treatment weakens the hair gradually and prevents it from growing back, meaning less need for shaving, less over time, and not much—much less hair. Results begin to appear after just two weeks, with up to 96% hair reduction.
What sets the Air10 apart from other devices is mainly this cooling feature, which makes the treatment completely pain-free—no fear of unpleasant heat sensations—and its quick mode, allowing full-body treatment in a few minutes with fast pulses. Additionally, it has a smart sensor that detects skin tone and adjusts the flash intensity. It’s so easy to use that you can integrate it into your routine—while watching a series on Netflix, before bed, or even while arguing with your partner. The pulses sound a bit like a taser, which adds to the sense of authority of the user. Try it and see for yourself.
And another huge advantage—compared to older devices without cooling—the Air10 is suitable for both the face and the body, as proven by FDA approval and the Israeli Ministry of Health approval. Kim Kardashian probably didn’t just call it a "game changer." She got it from Kourtney and has been hooked ever since. And when Kim says something, it’s like a new law of nature—I’m waiting for someone to update the wonders of the world to 8. The home hair removal market is growing rapidly, and ULike takes 19% of it—with predictions that the market will double by 2031, it’s clear that it’s here to stay.