Karcher Israel launches the FC 7 – an advanced hard floor cleaner for floors and parquet surfaces, bringing a new standard of deep, fast and smart cleaning to every corner of the home.
The FC 7 not only cleans, but also washes and wipes simultaneously, while easily reaching challenging areas such as under furniture and between narrow corners. Thanks to its four counter-rotating microfiber rollers technology, the device removes stubborn dirt quickly and efficiently, while significantly saving time and water compared to traditional cleaning methods.
The device is suitable for a wide range of surfaces – from ceramic and marble to parquet and solid wood – offering a complete solution for households that seek high-level cleanliness without compromising ease of use. Its operational flexibility enables thorough cleaning even in low and hard-to-reach areas, making it an ideal tool for a modern cleaning routine.
The FC 7 is offered at a price of NIS 1,790 and is available for purchase on the brand’s official website.
The Karcher brand, founded in Germany and considered a global leader in cleaning solutions, is represented in Israel by Dan Shelldan Ltd., which provides service, support and advanced solutions for private and business customers while maintaining high standards of quality, innovation and reliability.
Fresh The Market Group is expanding its operations and launching a new restaurant at Azrieli Ayalon Mall, with an investment of approximately NIS 2M - and my husband and I were there to experience it firsthand and share our impressions.
From the very moment we walked in, we felt that this was something a little different: A beautifully designed, intimate, and pleasant space with an elegant European touch that creates a calm and inviting atmosphere.
Despite being located in the heart of the mall, there is a pleasant sense of escape from the hustle and bustle - on one hand, you get to enjoy everything the mall has to offer, and on the other, you experience a true restaurant experience that feels refined and unique.
But beyond the food and the design, the people were what truly made the experience. The owner, Andrei, along with the CEO, Yonatan, welcomed us warmly, and Andrei in particular stood out for his exceptional hospitality - the kind that makes you feel like a VIP guest from the very first moment.
You can tell this is a new place that is already generating curiosity - the restaurant was full, and there was a real sense of buzz surrounding it.
We sat down and started tasting the dishes - and every single one was a new surprise. The mascarpone cappelletti was a true “wow” moment for us (an absolute dream!), the halloumi ripiena with mushrooms was perfectly balanced and rich, the sea bass fillet was beautifully prepared, and the mushroom risotto was creamy, deep, and comforting in exactly the right way.
Every dish felt carefully crafted down to the very last detail, both in flavor and presentation.
The open kitchen brings life and energy to the space and offers a pleasant glimpse into what is happening behind the scenes, without overpowering the experience - exactly the right balance.
The “Casual Fine Dining” concept is strongly felt here - on one hand, high-level food and a true chef-driven experience, and on the other, a relaxed and effortless atmosphere that is simply enjoyable to be in.
It is exactly the kind of place you go to for a date night, to meet friends, or to take a break in the middle of a shopping day and feel, for a moment, as though you have escaped to Italy.
Based on our experience, this is an especially impressive opening, with service that goes above and beyond and food that simply makes you want to come back again. Wow.
Naaman and Vardinon, in collaboration with Disney, are launching a summer capsule collection called THE MICKEY MOUSE RETRO COLLECTION, offering a mature, minimalist and nostalgic interpretation of Mickey and Minnie Mouse. The collection combines retro design with contemporary lines and a calm color palette, focusing on creating a harmonious, comfortable and high-quality home experience.
The collection includes a wide range of textile products, homeware and hospitality and leisure accessories – from bedding, towels and cushions to kitchenware, serving dishes and picnic items – with an emphasis on quality materials, functionality and elegant design.
To celebrate the launch, club members can enjoy a special promotion: Spend NIS 300 and pay only NIS 150 for capsule collection items (subject to terms and conditions). The collection is available in stores and online.
The promotion is valid between 04.05.26–14.05.26 and/or while supplies last. No double promotions.
The skincare brand L’Oréal Paris launches the Glass Skin series, a three-step skincare routine inspired by the “glass skin” trend for achieving smooth, even and radiant-looking skin.
The series includes a serum-texture face cream, an intensive gel mask and a moisturizer with SPF30, all based on advanced formulas designed to provide hydration, smooth skin texture and blur imperfections.
The products promise a glowing effect from the very first use and are available in pharmacy chains and retail stores at prices ranging from approximately NIS 39–99.
Makeup and skincare company IL MAKIAGE launches for the first time a new neck cream called HIGH PROFILE – an anti-aging product designed to firm and smooth the skin of the neck, jawline and décolleté.
The cream is based on vegan collagen, edelweiss extract and aloe vera, which help improve the appearance of fine lines, firm the skin and blur age spots while providing hydration and nourishment. The formula was specially developed for the delicate neck area and includes a dedicated applicator for massage and an enhanced user experience.
According to the company, consistent use over approximately four weeks may improve the appearance of loose skin and wrinkles while reducing pigmentation. The product is suitable for sensitive skin, vegan and cruelty-free.
Price: NIS 429 for 50 ml.
Available in stores and online.
BeautyCare launches a collection of double-sided lip glosses combining a lip liner and lip gloss in one product. The collection includes 10 new shades inspired by the Lip Combo trend and offers an easy way to achieve fuller, more defined lips.
The products provide hydration, a soft texture and buildable coverage – from opaque to shimmering finishes. The collection is available in stores and online for NIS 9.90.
The beauty brand GA-DE launches SELFIE 24HR Wear Skincare Foundation – a new foundation that combines makeup and skincare.
The lightweight, oil-free formula provides buildable medium coverage and a natural matte finish lasting up to 24 hours. The product is enriched with active ingredients such as hyaluronic acid, white tea extract and complexes for oil control and enhanced hydration, helping improve skin texture and protect against environmental damage. According to clinical tests, skin hydration increased while oiliness decreased even after short-term use.
The foundation is suitable for all skin types and will launch at a special price of NIS 129 during May (instead of NIS 199).
Available in selected pharmacy chains and at the online store.
The makeup brand NYX Professional Makeup launches a colorful limited edition inspired by The Simpsons family, featuring specially designed versions of the brand’s best-selling products.
The collection combines professional quality with humorous design and beloved characters such as Homer, Marge and Bart, offering a variety of products – from eyeshadow palettes and highlighters to lip balm, brow gel and liquid blush.
This collaboration connects the worlds of beauty and pop culture, with an emphasis on trendiness, creativity and an enjoyable user experience.
Available at authorized retailers and online.
Brazilian Secrets Hair launches in Israel a series of vegan biomimetic hair straightening and restoration products approved by the Health Ministry and the Vegan Society.
The formulas mimic the structure of the hair strand and restore it using plant-based proteins and amino acids, without harsh chemicals.
The brand offers a professional line for hairstylists alongside a home-care range with solutions for straightening, restoration and humidity protection.
The products are available at authorized salons in a price range of NIS 110–299.
Dr. Fischer’s GENESIS SUN highlights the importance of daily sun protection as a central foundation of anti-aging skincare, featuring broad-spectrum SPF50 products as an integral part of the skincare routine.
The series is based on the understanding that most skin damage and premature aging are caused by daily sun exposure, and includes day creams, tinted lotions, fluids and facial sun protection sticks. The products combine active ingredients such as hyaluronic acid, vitamin E and plant extracts to neutralize free radicals, provide hydration and protect against environmental damage.
The products are suitable for sensitive skin, paraben-free, and sold in pharmacy chains and drugstores.
The hamburger chain Moses Shop launches a home burger meal kit following a successful pilot, and it is now available across all 16 branches.
The kit is designed for four diners and includes beef patties, buns, fries and a choice of sauces, aiming to bring the restaurant experience into customers’ homes. The price is NIS 109, and it is available in branches and online.
The move, led by BBB Group, reflects a growing trend of connecting the restaurant industry with home consumption and strengthening customer relationships.
Nespresso launches a limited-edition coffee from its Vertuo series – a caffeine-free blend of French lavender and velvety vanilla. The blend combines Arabica beans from Brazil and Colombia, offering a delicate floral flavor with soft sweetness, suitable for preparation with hot or cold milk.
The product is available for a limited time on the website, in boutiques and through the telephone service at a price of NIS 32.20.
Hadas Water launches Spirit Sparkling – a new premium water bar combining advanced technology with everyday convenience.
The system includes a smart soda mechanism programmable with three carbonation levels, alongside a large and intuitive touchscreen enabling quick selection between different pouring options – from a glass to a bottle or baby bottle. The device offers installation flexibility, with the option of direct connection to the water infrastructure or use of a removable 6-liter tank.
In addition, the water bar is equipped with an advanced reverse osmosis filtration system designed to prevent limescale and ensure clear, high-quality water over time.
The price is NIS 4,900, with an option for monthly installment payments that also include service and filters for three years – making it a convenient and comprehensive solution for the home.
Sapir Group launches the new pharmacy chain “Pharm Plus” with the opening of its first branch as part of its expansion in the retail market. The chain enters the competition with a highly competitive pricing strategy, offering skincare, toiletries and perfumery products at lower-than-usual prices, alongside expansion into the nutritional supplements and sports categories. The operation will be based on a franchise model, with a target of approximately 25 franchisees by the end of 2026 and around 80 branches by 2027, aiming to establish a significant market share and make prices more accessible for consumers.
Meital Bichler launches her new book “I Am Genesis” – a personal coming-of-age novel documenting a journey of awakening, healing and self-love. The book is based on her life experiences, including coping with high sensitivity, loneliness and the search for inner identity, leading to a decision to live without “masks” and from a place of self-connection.
Alongside her book for adults, Bichler also creates children’s books focusing on values such as love, acceptance and personal growth. At the same time, she guides people through processes of connecting to intuition and self-love, based on a worldview emphasizing growth through acceptance and faith in life’s journey.
