Thousands of Jews across Ukraine participated last week in public events to commemorate the 30th anniversary of the passing of the Lubavitcher Rebbe, Menachem Mendel Schneerson. Organized by Chabad emissaries and city rabbis, these events underscored the crucial role these emissaries have played in maintaining Jewish life during Ukraine’s ongoing war.
Schneerson, known as “the rebbe,” was a prominent Hassidic rabbi and leader of the Chabad-Lubavitch movement.Born in 1902 in what is now Ukraine, he became the rebbe in 1950 and led the movement until his death in 1994. Schneerson is renowned for promoting Jewish education, observance, and community building. Under his leadership, a global network of Chabad centers was established to serve Jewish communities worldwide.
A unique campaign
The Jewish Relief Network Ukraine (JRNU) launched a unique branding campaign for this milestone anniversary. This campaign accompanied events held in cities across the country, which has been embroiled in conflict with Russia for 10 years and in active war for two.During these events, informational leaflets were distributed detailing the major projects the rebbe promoted, including the observance of mitzvot such as laying tefillin (phylacteries), kashrut (Jewish dietary laws), lighting shabbat candles, and Jewish education.
This year, particular emphasis was placed on the role of the rebbe’s emissaries in preserving Judaism in Ukraine. According to a JRNU spokesperson, “Today we can unequivocally say that the rebbe’s emissaries saved Ukrainian Judaism. When all the leaders fled the country at the outbreak of the war, it was the emissaries who remained under fire and continued to manage Jewish life under very challenging conditions. In some places, these difficulties persist.”
In the coming days, special Chabad “tanks” (mobile outreach vehicles) will travel to the most remote Jewish communities in Ukraine, bringing Jewish books and essential items for maintaining Jewish life. These hassidic “tanks” will be accompanied by Chabad yeshiva students after they complete their summer studies.