The New York Jewish Week visited 47th Street to look into the response to the film, but few had seen it.“We don’t watch TV. We don’t watch movies,” a woman in a head covering told reporter Steve Lipman.Another man said, upon hearing it has an R-rating, “It doesn’t sound kosher. I imagine that it’s not a good image.” Avi Fertig, executive director of the Diamond District Partnership, told the reporter that while he hadn’t seen the movie, he had heard it “was not antagonistic” to the jewelry-merchandising enclave.The New York Post reported earlier this year that Diamond District storekeepers are experiencing a crisis as millennials prefer to shop for gems online, and that “empty storefronts and booths are multiplying.”So perhaps it’s not surprising that even though they won’t be seeing the flick, some of the merchants are upbeat about it. “Any publicity is good publicity,” one salesman said.