Giant advert for Russia's Wagner mercenary group appears near Moscow highway

Wagner, which fights alongside Russian forces in eastern Ukraine, has sought to replenish troop numbers ahead of a potential Ukrainian counteroffensive.

An advertising screen, which promotes to join Wagner private mercenary group, is on display on the facade of a building in Moscow, Russia, March 27, 2023. A slogan on the screen reads: "Join the team of victors!" (photo credit: EVGENIA NOVOZHENINA/REUTERS)
An advertising screen, which promotes to join Wagner private mercenary group, is on display on the facade of a building in Moscow, Russia, March 27, 2023. A slogan on the screen reads: "Join the team of victors!"
(photo credit: EVGENIA NOVOZHENINA/REUTERS)

A giant recruitment advert for Russia's Wagner mercenary force has appeared on the facade of an office building next to a highway in north-east Moscow.

The advert, which covers 17 stories, shows the group's logo and slogans such as "Join the winning team!" and "Together we will win," along with a picture of a masked man holding a weapon.

Wagner's need to replenish troops

Wagner, which fights alongside Russian forces in eastern Ukraine, has sought to replenish troop numbers ahead of a potential Ukrainian counteroffensive.

The group is thought to have sustained heavy losses as it battles for control of the eastern Ukrainian city of Bakhmut, in what has become the longest, bloodiest battle of the war.

Its boss Yevgeny Prigozhin, a 61-year-old ex-convict whose company grew wealthy by catering events and fulfilling contracts for the Kremlin and government ministries, said earlier in March that he aimed to recruit 30,000 new fighters by mid-May.

 Yevgeny Prigozhin, founder of Russia's Wagner mercenary force, speaks in Paraskoviivka, Ukraine in this still image from an undated video released on March 3, 2023. (credit: PRESS SERVICE OF ''CONCORD''/HANDOUT VIA REUTERS)
Yevgeny Prigozhin, founder of Russia's Wagner mercenary force, speaks in Paraskoviivka, Ukraine in this still image from an undated video released on March 3, 2023. (credit: PRESS SERVICE OF ''CONCORD''/HANDOUT VIA REUTERS)

Private military companies are not allowed to operate inside Russia under the constitution, but can work abroad.

Moscow has backed Wagner with equipment and arms, and has made extensive use of its forces during its military campaign in Ukraine.