This olah pivoted her business skills to wartime efforts. Here’s how 

WATCH NOW: “This is what wins wars,” Meira Herman says, explaining the essential role played by volunteers as Israel faces difficult times.

 
Maya and Meira interview

The day after Hamas’ horrific attacks against Israel, Meira Herman felt the need to do something and went with a friend to a community packing station in Jerusalem where she lives.

“I got more involved and I helped organize the volunteers,” she tells Jerusalem Post Breaking News Desk Manager Maya Zanger-Nadis. “I felt that it was very important for community members to have something to do. I needed something to do.”

Professionally, Herman is a small business owner, running M’Bayit L’Bayit, an organization that helps new immigrants to Israel set up their homes before they arrive in the country. 

She emphasizes that her business skills have been very useful in this situation, especially in another of her wartime endeavors: ensuring that useful equipment from America reaches Israeli soldiers who need it.

“I've been helping to source and evaluate wholesale equipment and coordinating and connecting different people including defense contractors,” she says. 

'This is what wins wars'

Herman highlights how the efforts by volunteers are really making a difference.

“I was helping someone I know get equipment for their unit,” she recalls. “It's been about a week since we've been trying to gather this stuff and it finally got dropped off. The commander sent a message saying that this is what wins wars. He didn't mean the equipment. He meant knowing that people cared this much.”