The chain has 43 branches nationwide, 17 independent stores and 26 stands inside Hamashbir Lazarchan department stores.
For the past three years, Kaplinsky-Orbach has been a partner and CEO of eCommunity, which provides companies in Israel and around the world with establishment and management services on trading sites, especially on Amazon.
She served for about five years as Hamashbir’s vice president of marketing and of Hamashbir’s 365 Holdings Ltd.