Hidden in plain sight: Eden Golan reveals the wig that saved her life in Sweden

"At the moment, I thought it was funny but didn’t realize how scary and dangerous it really was," the singer said.

 Eden Golan, who represented Israel at the Eurovision Song contest last week, performing at thr rally at Hostages Square in Tel Aviv. (photo credit: Erez Volach)
Eden Golan, who represented Israel at the Eurovision Song contest last week, performing at thr rally at Hostages Square in Tel Aviv.
(photo credit: Erez Volach)

Eden Golan, Israel’s 2024 representative to the Eurovision Song Contest last May, is known for the reddish-pink streaks that adorn her long hair. But in an Instagram post on Thursday, she revealed that she covered her trademark tresses with a blonde wig when traveling around Malmo, Sweden, where the competition was held – to save her life.

Alongside a photo of herself in a blonde wig and glasses – which she doesn’t normally wear – she wrote: “It’s been exactly two months since the Eurovision Song Contest, and as I was scrolling through my camera roll the other night, I came across this pic and really wanted to share it with you guys. At the moment, I thought it was funny but didn’t realize how scary and dangerous it really was."

"Many people know that we were surrounded by the best security but didn’t know about those moments when I had to dress up for the little time we did spend outside the hotel. It’s sad that we have returned to a time where a Jewish Israeli woman has to hide parts of her identity to avoid being harmed. It’s definitely a moment I will never forget for the rest of my life. I know there are better days ahead of us.”

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A post shared by EDEN GOLAN (@golaneden)

While all’s well that ends well for the willowy warbler – who came in fifth overall and second in audience voting despite widespread calls for her to be kicked out of the competition for representing Israel – back in May, she was fighting not only for her place in the final standings, but to stay alive. 

 Eden Golan, Israel's participant in the Eurovision competition arrives to the Ben Gurion international airport near Tel Aviv, May 12, 2024 (credit: AVSHALOM SASSONI/FLASH90)
Eden Golan, Israel's participant in the Eurovision competition arrives to the Ben Gurion international airport near Tel Aviv, May 12, 2024 (credit: AVSHALOM SASSONI/FLASH90)
Golan, her entourage, and the entire Israeli delegation were guarded by the Shin Bet (Israel Security Agency) at an unprecedented level the agency dubbed, “Operation Hurricane,” after the official Israeli song, “Hurricane,” that Golan performed.

The song commemorated the massacre of more than 1,200 people and the kidnapping of 240 others by Hamas from southern Israel on October 7, including at the Nova Music Festival. Security officials did all they could to ensure that no Israelis fell victim to terrorists while competing in Eurovision and Shin Bet head Ronen Bar personally visited Malmo to inspect the security arrangements ahead of the contest.

Other measures to ensure Golan's safety

Golan and her delegation were advised to stay in their hotel rooms when not competing or rehearsing, even though, as with the Olympics, the competition is meant to be an opportunity for the young contestants to mingle and to explore the host city.

Following the competition, a Shin Bet official told Ynet: “Ensuring the safety of the Israeli delegation during wartime was a victory for Eden and for the entire country. Despite the threats, protests, and tense atmosphere, the operation ended as best as possible.”


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Despite the threats, Golan conducted herself with preternatural poise throughout the contest, winning praise from around the world. While Israel has no official royalty, unofficially, Golan has proved herself worthy of the title, “Queen of Hearts,” which Princess Diana once said she aspired to be.

The picture she posted of herself in her disguise and her insouciant expression also shows how playful she is, and how she can rock many different looks. Perhaps some director will be inspired to cast her in a rom-com, where disguises are often part of the plot.