Mayim Bialik, the former star of Blossom who is best known for her role as neurobiologist Amy Farrah Fowler on the hit CBS sitcom The Big Bang Theory, has decided to incorporate her Jewish value system into a new initiative: supporting businesses that encourage modest dress.
Her Kosher Casual clothing line has a branch in the predominantly Orthodox Israeli city of Bet Shemesh.
Bialik said she was looking for a new venture with the Big Bang series ending in May, and she has found a new calling in this interesting project.
The actress, now 43 and the mother of two, grew up in a Reform Jewish community, but moved over to Modern Orthodoxy.
This is not the first time Bialik has publicly supported modest dress.
In a 2017 New York Times op-ed, she said that she encourages more conservative attire. This caused a real stir, as she was deemed to be judging how women dress and conduct themselves at the height of the #MeToo movement.
“I have decided that my sexual self is best reserved for private situations with those I am most intimate with,” she wrote. “I dress modestly.”
In an Instagram post on Thursday, she referred to The Kosher Casual clothing line as “one of [her] favorite fashion brands."Kosher Casual specializes in modest clothing.Just because it’s modest doesn’t mean that it’s not hip and modern and good quality.”
Bialik offered fans a discount of 15% on Kosher casuals tops and skirts, and credits the fashion line as “being part of my closet and my life.”
Her Instagram followers supported and praised her for embracing and supporting modest dress.
“I always loved your modesty,” read one comment.
“This is amazing!” another said. “I’m not religious but I dress modestly and this website is amazing!”
“There [are] so many companies that push sex in clothes, I’m glad to see modest clothes,” wrote a fan. “They’re hard to find.”
“I love you and everything you stand for,” another follower posted. “Thanks for being an awesome human being and an example to the rest of us.”