We bought the viral Amazon ‘tuchus’ boxes for Sukkot. What does that say about us?
Jews across the US shelled out about $15 for a dozen ready-to-construct cardboard boxes emblazoned with Hebrew letters that spelled a phonetic variation on “tuchus” — the Yiddish word meaning “butt."
Rabbi Yael Buechler is displaying her Amazon "tuchus" boxes in her Sukkah, October 2024.(photo credit: Buechler/JTA)ByPHILISSA CRAMER/JTA