Once, Israel was the brand - now Israelis are the brand - opinion
It was 300,000+ ordinary Israeli citizens who rose up for reserve duty beginning on October 7 to defend our people and homeland against savage enemies.
VOLUNTEERS WORK in a field near the border with the Gaza Strip. People of all stripes have come forward to organize volunteer efforts, including substituting as farmhands for foreign workers who fled the country, the writers point out.(photo credit: TOMER NEUBERG/FLASH90)ByJEFFREY RASHBA, AMI HORDES
