The fashion brand Reserved, which is experiencing very large growth in Europe after opening stores in Milan, Venice, London, and other capitals in Europe, is opening a new store in the capital of Israel at the Azrieli Mall in Jerusalem (Malha) with an investment of approximately NIS 6 million.
The brand is imported to Israel by the H&O Group.
This is the chain's fifth branch in Israel and it will join the branches in the Ayalon Mall in Ramat Gan, the Givatayim Mall, the TLV Mall in Tel Aviv, and the May Baby complex in Yarka and its website reserved-il.com
The new branch will cover an area of about 1200 sq.m. and will open in a format that combines women's and children's fashion. H&O plans to continue developing the brand in Israel, with each store having an area of about 900 sq. m.
The new store is designed with a unique concept that matches the stores in the fashion capitals of Europe, a concept that was developed by the international team of architects of the LPP Group and includes a wide store designed according to the collections and incorporating young and up-to-date, bright and unique furniture.
The new store is aimed at a wide range of audiences and offers its customers, beyond the attractive prices, a variety of styles suitable for any time: casual, events, work, leisure, etc., and in a wide size range (36-46), and a rich collection for children aged 4-12 years.
The Reserved brand brings new items to Israel every week and the store will be replenished with goods on a weekly basis, and will offer about 14 full collections a year, which will reflect the brand's values, among them: sustainability, creativity, and variety.
According to Zvika Rosenthal, CEO of the Azrieli Mall in Jerusalem: "We are proud and excited about the opening of the fifth branch of the Reserved fashion brand, which is added to the perfect mix of businesses. Azrieli Mall Jerusalem continues to renew itself for its customers all the time and bring the leading stores and brands to the mall while building a wide and diverse mix of stores that cater to all ages. In the coming months, many more desirable launches are expected as part of the mall's expansion and development."
According to Yossi Malka, CEO of the H&O Group: "In Israel, there is a thirst for a coveted international brand that is renewed frequently, corresponds with international trends, and is marketed at particularly attractive prices. Reserved meets this need, it is a fashion brand that is considered to have very high growth in Europe as well as in Israel. His entry into Jerusalem marks this trend of growth and development."
Reserved is considered a leading brand with extremely high growth and currently with approximately 500 stores across Europe and the Middle East. It is considered a leading fashion brand due to its high-level and trendy design, yet offers products at very attractive prices compared to other brands marketed in Israel. The brand is owned by its LPP Group with 5 different retail chains and over 2200 stores in Europe and the Middle East in 40 different countries, among others in cities such as London, Berlin, Warsaw, Bucharest, Prague, Budapest, Milan, Tel Aviv, Dubai and now also in Jerusalem.
This article was written in cooperation with Reserved