Branding

Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo

Swift's company TAS Rights Management LLC told the agency in a filing on Wednesday the cursive "Swift" in Cathay Home Inc's logo closely resembles the singer's trademarked signature.

TAYLOR SWIFT reacts on stage during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025.
RITZ cracker.

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

 'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023.

X Corp sues social media startup over bid to claim 'Twitter' brand

Domino’s Pizza

Domino’s is changing the pizza industry: The move that comes after 13 years of waiting


GROHE, the German giant of bath and kitchen products

The name GROHE is known to many of those involved in design or who have invested in the construction and renovation of bathrooms and kitchens.

 GROHE

12 branches a year: The Bgood fashion chain expands and launches

Bgood fashion chain expands: Launching 7 new branches this April, with plans for 5 more in 2024, totaling NIS 15M investment.

  7 branches a year: the fashion chain for the whole family Bgood is expanding /

Yarden Vizel: "Expensive purchase due to Anne Zivi"

Caught up with Anne Zivi and Yaeden Zivi on sloggi's summer 2024 campaign set. Revealing their priciest fashion buys and embarrassing style moments. Exclusive insights from the dynamic duo!

Anne Zivie and Jordan Wiesel for Sloggy

MYJOOL: The new brand bringing dates to the snack shelf

MyJool, the young date brand, introduces dates to the snack aisle, revolutionizing the industry with on-the-go packaging suitable for sports and lifestyle.


Brand news: Rodriguez's new man and Tommy Hilfiger's narrative

A brand with new fragrances, kitchen upgrades, makeup expansion, youth-focused products, enhanced body scrubs, custom dining options, and festive wines.


New Decathlon brand sets innovation, sustainability and community at its core

Decathlon unveils a new brand, bold vision, and upgraded customer experience. Highlights include energy efficiency and innovative design across over 1,700 network stores worldwide.


The storm shirt: Louis Vuitton proves which side they are on

More than five months of publicity, yet public opinion remains unchanged. The latest storm surrounding Louis Vuitton's new Palestinian flag logo t-shirt sparks strong reactions from followers.

 Louis Vuitton's storm shir

When Puma met Cheetos: The collaboration Is super fashionable

Puma's latest collaboration: A fashionable capsule collection with Cheetos for basketball enthusiasts. Limited edition items in orange and Cheetah print.

 Puma and Cheetos

Pepsi Brand Introduces Zero after 30 Years of Separating from MAX

Israel Aligns with Global PepsiCo Design Change: Pepsi Max Rebrands as Pepsi Zero; Launches New Language and Appearance After 30 Years of Branding Evolution.

  After 30 years, the Pepsi brand separates from MAX and presents ZERO

Bringing a globally popular brand to succeed in the local arena as well?

Brands that have made the leap and those that haven't yet: What are the chances that we will see Primark and Starbucks in Israel?

 Food brands that came from America and failed to win the heart of the Israeli consumer