public relation
"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."
Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.
Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.
History shows that sharing documentation of global atrocities through the media shifts public consciousness. Why do Israelis keep their key PR assets hidden?
The new study aimed to understand the extent to which the public trusts PMI (the manufacturer of Marlboro) and their involvement in science and research.
Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly.
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