OVERALL Festival allows designers, artists to explore the realm of fashion
Event creates platform for artists and designers to connect their crafts relating to the character of Jerusalem
By TAMAR URIEL-BEERITower of David Museum, Jerusalem(photo credit: BRIAN HOLSCLAW/FLICKR)
A first-of-its-kind festival will take place in mid-July, hosting designers, artists, musicians and scholars at the Tower of David Museum in Jerusalem to explore new concepts in the realm of fashion.The event, titled the OVERALL Festival, is hosted by the Jerusalem Development Authority, the Jerusalem Affairs Ministry and the Jerusalem Municipality from July 16-20.The festival will have live craft design demonstrations, live photo shoots, workshops, conferences, design installations, performances, and interactive activities.The goal of the festival is to “provoke fresh insights regarding the many ways today’s global fashion ecosystem operates, both in theory and in practice.”The name “OVERALL” is no coincidence; it was exactly chosen by its dictionary definitions, referring to the adjective, meaning “taking everything into account”; to the adverb, meaning “in all parts”; and to the noun, referring to the garment.The festival will explore Jerusalem fashion, global fashion and the connection between the two. Dozens of designers and artists will discuss fashion and show their crafts all around the museum.The events are in conjunction with the graduation ceremonies and tours in Bezalel Academy of Arts and Design.Claudette Zorea – an award-winning artist, creator and fashion designer from the Department of Jewelry and Fashion at Bezalel – will be directing the OVERALL collective: a fashion design, textile, jewelry and accessory lab that brings together seven young designer graduates from all over Israel. Shelly Satat-Kombor – head of the Department of Jewelry and Fashion at Bezalel – and Shachar Atwan are the artistic directors of OVERALL.The goal of this collective is to create a mutual platform for the different artistic methods of the seven proficient graduates to mesh and merge together, despite their usual separations due to knowledge, skill and technology.The collective will be creating a complete exhibit of clothing including accessories and jewelry that relates to the “complexities and the unique character of Jerusalem and its role as a varied, multi-cultural and sometimes challenging place.”
