Ramzi Abed Ramzi, the star of the highly successful cult series "Checkout," which is currently filming its next season, continues to shine in the new, fourth consecutive campaign of the Dor Alon group. After being revealed as a true rock star in the previous campaign, the dedicated employee continues to surprise and humbly reveals another brilliant talent.
It turns out that Ramzi, whom we all know as a senior general worker at the supermarket during the day, unleashes his culinary creativity in the evening, devising various recipes for a wonderful and easy-to-prepare dinner using the accessible and available ingredients at Mini Super Alonit.
A Soup of Love and Gourmet Ice Cream
He is not just an inventor. Like everything he does in life, Ramzi takes his role as a culinary figure very seriously and is now launching his debut book "Evening Delight," featuring a selection of recipes with poetic aroma and his unique and original presentation. For example, in Ramzi's book, you can find a recipe for "Passion Shakshuka," "Soup of Love," "Gourmet Ice Cream," and more.
"Dinner. Two words that hide a world within them. A small moment at the end of the day that reminds us to appreciate the small pleasures in life," Ramzi says with excitement. He adds, "I, too, have often found myself without ingredients and ideas for dinner, so my book was written from the depths of my heart and the bottom of my stomach, with meticulous attention to detail, just like at the supermarket. I hope it will also help readers see the light at the end of the fridge."
Oded Golan, CEO of Dor Alon: "To our delight, the previous three Mini Super Alonit campaigns starring the one and only Ramzi Abed Ramzi were loved and greatly appreciated by the public across all age groups, and it was entirely natural for him to lead the new campaign. This time, a talented and authentic mini-superstar emerged and was revealed among the shelves of Mini Super Alonit, who continues to surprise and captivate."
Star Employee Launches Cookbook
Ifat Stal, VP of Marketing at Dor Alon, added: "The great and beloved Ramzi is launching a cookbook that easily solves the dinner dilemma. Beyond the delicious taste the dishes will leave, the creation of the star employee of the supermarket, a special enjoyment is guaranteed for cooks just from reading the recipes, written in Ramzi's unique and amusing language."
The exclusive cookbook "Evening Delight" can be received as a gift (with a purchase of over 29.9 NIS) at any of the 93 Mini Super Alonit branches, the unique retail format stores launched by the Dor Alon group under the control of businessman Moti Ben Moshe.
The new campaign, in which Dor Alon invested about NIS 3.5 million, will be broadcast on television and digital platforms, produced by the advertising agency M&C Saatchi.
With any purchase over NIS 30, excluding cigarettes, one per customer, while stocks last.