The running and walking shoe brand, one of the most developed in the world, is currently launching a new model for the ARAHI family and introducing the ARAHI 7.
The shoes, which continue the famous lineage in the DYNAMIC STABILITY category, provide high cushioning, perfect support through the technological concept and the combination of polymers in the sole along with low shoe weight. All these establish ARAHI 7 as the leading shoe in the category of supportive shoes.
The ARAHI 7 model is suitable for the road, walking, standing and training, supports the leg in all phases of movement and is intended for those for whom support and stability are the key words. Thanks to the low weight of the shoe, the ventilated upper, the high cushioning and the great stability, the shoes are suitable for training of all ranges, up to marathon running, and are mainly suitable for runners and walkers who need stability and support along with freedom of movement and dynamism.
The support is made possible thanks to a two-part sole, the combination of the two allows natural and flowing movement, and support in relation to the tread position of runners and walkers with external or internal collapse.
The sole is made of CMEVA - which is compressed EVA, which provides high cushioning along with rebound and energy return with every step. The outer part of the sole has rubber for a better grip on the running surface. The shoes themselves are vegan and made of recycled materials.
One of the intriguing innovations in the new model is the cuff, which comes as a fashionable and airy knitted cuff. The limb wraps the center of the foot with an emphasis on the arch precisely, the fabric is vegan and made of recycled materials as well as the laces.
In addition, the tongue of the shoe has also been renewed and updated so that it is now softer, and has two recesses to create a perfect fit to the structure of the foot.
Meir Kaner, CEO of NEW RUN, importer of HOKA in Israel: "We are opening the year 2024 with the new ARAHI 7 model - the most advanced version of the shoe that provides the perfect support especially for those with internal or external collapsing tread guides.
The first swallow of the model landed in Israel in the white color, and in the coming weeks more colors will arrive here." For the launch of the ARAHI 7 model, the brand is launching a digital campaign that appears today (Monday) on social media starring HOKA's sponsored athletes who were chosen to star in the Israeli campaign as presenters for the new model, thanks to the connection with the brand, which accompanies them in their lives - whether walking, running, competing or leisure. HOKA's sponsored athletes were chosen to represent the brand, thanks to their excellence, their achievements in sports, the values they represent, and their contribution to the promotion of sports in Israel.
The selected presenters are: the runner Ilana Dorfman, Israeli champion in the 100 and 200 meter races, and Daniel Adler, a fitness trainer by profession, the deputy Mr. Israel in natural bodybuilding for 2022 who recently returned from the European championship and is training for the world championship in natural bodybuilding.
Galit Birnboim-Navon, HOKA Israel Marketing Manager: "Our outstanding athletes bring us a lot of pride in Israel and the world, and we are very proud to place them at the front of the stage and represent the spirit of the HOKA brand in the Israeli sports arena and now also to lead an Israeli campaign for the brand's new model." The ARAHI 7 model is launched in Israel in the white color, plus rose gold for women and silver for men.
During the year 2024, additional colors of the model will arrive in Israel.
The model is vegan. Price: NIS 700 Women's size range: 36 - 42 | Men's size range: 40 - 49.
Get the 7 ARAHI shoes from HOKA in a variety of stores all over the country, at the New Run store, the official HOKA importer, on the website and in the WeShoes network
New Run is the official importer of HOKA shoes in Israel.
The company was founded in 2014 and specializes in importing and marketing sports products. The company currently has two concept stores, one in the Mandarin complex in Tel Aviv and the other in the M Hagareh mall in Beit Harot. HOKA is one of the fastest growing brands in history in the field of footwear.
From its beginings in cross-country running in the French Alps, HOKA offers a combination of cushioning and support in shoes that provide a special running experience. HOKA as a company, works and develops innovative solutions and designs that will suit the needs of athletes at all levels - from top level athletes to sports and running enthusiasts.