The fashion house Calvin Klein, launches a new campaign for spring 2024 led by Kendall Jenner and documents an independent and self-confident woman, walking the city streets in her daily routine, the collection brings us back to the minimalism and effortless look associated with the iconic brand, it focuses on the quiet luxury trend, with items in clean cuts and style Sophisticated casual, corresponding to the aesthetics associated with Calvin Klein.
In the collection: a black mini dress in a straight cut, sleeveless, with a round and closed neckline, a dress that is considered one of the timeless key items in the women's wardrobe, classic items from the men's wardrobe such as a white button-down shirt that is reinterpreted here with a loose cut and short sleeves and paired with white chinos.
A total white look, which stands out as one of the most prominent trends for spring, stars a block that includes a spring trench coat with a belt that ties around the waist and tailored slim-fit pants, also in the collection, tailored black pants with a V-neck button-down shirt, the point of color, gives a trench coat in the shade Light blue-grey worn with a t-shirt, tailored bermuda shorts and moccasins.Available at the brand's flagship stores.
In 1997, the Lancôme brand launched Teint Idole, a make-up that for the first time gave a perfect complexion and became a success story, thanks to a winning technology that gave a natural matte finish and moisture throughout the day, which still holds the title of Lancôme's best-selling make-up. Now, 26 years later, comes the upgraded "Taint Idol Ultra Wear", protected by a patent until 2033, backed by 14 tests and 11 years of development and a breakthrough with a new and improved formula thanks to which everyone will find for themselves a perfect match of the thinnest and most breathable make-up , thanks to advanced Airwear Technology™, which gives a full matte coverage for 24 hours resistant to sweat.
It is also enriched with 81% skin-nourishing serum, skin-protecting ingredients, hyaluronic acid, moringa, vitamin E, pre-probiotics and SPF 35, has a range of 50 shades, with pigments based on multicultural beauty research. Available on the Lancome website and at Lancome points of sale in the Super-Pharm, Mishvir Latcheran, New-Pharm and April chains and in select perfumeries.
The Payo brand launches PAYOT PARIS SOURCE - a care series for a multi-sensory experience that provides between 48-72 hours of customized hydration and improved resistance to environmental stress. The series is based on scientific innovation inspired by the power of adaptogenic plants, known for centuries in Chinese and Indian medicine, as having natural healing properties, regulating and increasing the skin's ability to adapt in dealing with stress, pressure, climate changes and extreme environmental changes.
The unique care formula of the series combines a unique pair of adeptogens of reishi mushroom and Breton algae, with age-old virtues, which infuse the skin with their superpowers, strengthen the skin's function, maintain the skin's moisture reserves, strengthen the skin's barrier and minimize the process of water evaporation and moisture trapping And the water, the products also contain shea butter and hyaluronic acid, the components of the series are based on innovative moisturizing formulas up to 95% natural ingredients, 100% clean and vegan.
Series products:
Intensive moisturizing serum for 72 hours, 98% natural ingredients, ultra gel texture;
Rich moisturizing cream for 48 hours, 95% natural ingredients; Intensive moisturizing gel for 48 hours, 94% natural ingredients.
Intense moisturizing water to increase moisture, softening and protection like a primer.The jar is made of 20% recycled materials, the box is made of 100% recycled paper and the products have been optimally tested.
Available at Payo's points of sale in Super-Pharm, on the Super-Pharm website and on the Lilit Cosmetics website.
The premium hair care brand HASK from the USA, launches a keratin spray enriched with jojoba oil seeds and an argan oil spray enriched with high-quality argan oil without rinsing, also suitable for straightened hair.
The products belong to the "clean beauty" category with high-quality and clean formulas. Advantages: smooths frizz and the hair, provides protection to the hair from heat, loosens knots, strengthens the hair, prevents breakage and increases the shine in the hair.
Available in Super Pharm chains only.
Medicinal herbs, tangential: normal hair shampoo containing 83% herbal extracts, rosemary and noble oleander; Polygonum mask for hair restoration and treatment Very dry, contains 70% extract of the Polygonum plant; detangling spray based on rosemary; herbal hemp shampoo containing over 50% extracts and oils of plant origin; anti-dandruff shampoo containing 85% concentration of extracts from the rosemary plant. The products do not contain parabens and SLS more musk, wine Michel Mercier hairbrushes under the Morez brand.
Available on the company's website and in selected pharma chains.
The care brand Dove, launches the Dove shampoo and conditioner series for long and damaged hair that helps reduce hair breakage 4 times, for longer hair and healthier looking hair.The formula clings like a magnet to the damaged parts of the hair fiber and helps reduce breakage. The formula is vegan and approved by the global PETA organization.
The international hair care brand 'Alviv' from L'Oréal Paris expands the legendary 'Dream Long' series and launches for the first time HEAT SLAYER SPRAY - a heat protection spray for daily use for users of various hair styling devices, the spray protects against heat and moisture damage and gives hair a smooth and frizz-free look until 3 days, contains vitamins and castor oil that help loosen knots and make hair styling easier.
Available in the Super-Pharm network and Super-Pharm online only.
The Be Pharm chain launches a series of professional hair restoration products of the P+20 brand from Peptid +, with advanced technology for the restoration of all types of hair, the series provides a professional and high-quality solution for those dealing with dry, damaged or chemically treated hair, the products are based on peptides, keratin and biotin.
In the series: restorative mask without rinsing, hair repair and restoration spray, detox restorative shampoo, keratin and biotin ampoules to restore and strengthen hair roots.
Available at the Be Pharm network nationwide and online
The international brand Intuition launches a shaver for women, with 4 blades wrapped in soap enriched with aloe vera extract and vitamin E that soften, nurture and soothe the skin.
The device has an ergonomic structure adapted to shaving all parts of the body, the blades wrapped in solid and enriched soap, make shaving easy, pleasant and smooth, without the need for additional shaving gel or cream, the skin remains soft and not irritated.
The head of the blades and the soap can be replaced with a simple movement, comes in a package with a handle + 2 knives or a special size case of a handle + 5 knives. available in all pharma and food chains.
Carrefour Israel, the international food giant, continues to expand in additional centers nationwide and is launching the chain's 80th branch in Dizingoff Center in Tel Aviv, joining the chain's 13 branches in Tel Aviv, the last one to be launched was on Penaks Street in Tel Aviv.
The branch will operate in the City format and, similar to the branches launched earlier this year, the new branch was also carefully designed by Carrefour and built according to the chain's concept, while complying with international standards.
In May 2023 - the day of the opening of the chain in Israel, Carrefour announced the opening of 80-100 branches in Israel by May 2024, which shows that the chain is meeting the goals it set for itself and continues to open branches at an accelerated rate nationwide, in a variety of locations and offers the consumer audience quality products of European standards and at prices cheaper than 50% of the brands in Israel, including the supply of food products, organic products, toiletries, cleaning products and more.
In the new branch you can enjoy a variety of Carrefour products, quality French bakery, organic vegetables and fruits from the best of Israeli agriculture, a cheese deli, a sausage deli, a fine butcher and fresh fish packaged in a variety of varieties.
Biga, a premium chain of boulangerie-patisserie cafes, is launching a delicious and creative concept menu consisting of chef dishes inspired by bistro restaurants in the world and flavors taken from world cuisines including Indian, Thai, Japanese and Chinese, adapted to the Israeli palate, Itai Spiegel, Biga's head chef, Natan Each item has its own design touch and interpretation.
Among the first courses: cauliflower salad and sour tahini, arancini balls, Mexican tacos, spicy focaccia; Among the main dishes: Tokyo udon stir-fry, mushroom risotto, fettuccine putanska, Grandma Francesca's cannelloni, artichoke tortellini in cream and cauliflower sauce, Mumbai salmon, grilled bream on torn pasta and sherry, grilled salmon with mashed potato brulee.
Among the desserts: French toast with brioche and caramelized bananas and an almond tart and a sea of berries. In the new menu there is a new dish, a vegan hamburger: Mexican Taco Masado, 100% vegan shredded meat from Redifine Meat.
In the delicatessens in the branches, you can purchase a variety of pastries and breads made from only high-quality and natural raw materials, baked by hand in stone ovens, cakes, cookies, dips, spreads, pastas, sauces, gluten-free products and sugar-free products.