The following article was published originally in November 2021. We are sharing it now for your perusal, but take into account that the following information may be outdated.
American Eagle's lifestyle brand for activewear and leisure, OFFLINE by Aerie, has made its way to Israel. By the end of 2021, approximately 6 brand stores are set to open, with a total investment of around NIS 9 million.
The first three branches have already opened in Tel Aviv's Dizengoff Center, Netanya's Ir Yamim, and Petah Tikva's Big Mall.
Further stores are slated to open by the end of 2021 in Ra'anana - G Mall, Raanana - Renanim Mall, and Tel Aviv - Azrieli Mall. Each store averages around 170 square meters, with an average investment of NIS 1.5 million per store.
OFFLINE by Aerie is an activewear and lifestyle brand tailored for leisure and various sports activities like yoga, running, and weight training. The items are characterized by high quality and maximum comfort.
The collection includes a blend of sets: leggings and tops, along with complementary lifestyle clothing, utilizing trendy and classic fabrics and colors.
The brand corresponds with the brand ethos of aerie (from American Eagle) and also represents positive body image and self-confidence inside and out in real life.
Three main collections:
REAL ME - A highly fashionable and comfortable collection made from lightweight fabrics with medium support, suitable for a variety of sports like yoga, Pilates, and leisure activities. The collection offers a wide range of bras and leggings in different cuts, jumpsuits, in trendy colors and prints, providing an inviting and unique collection that delivers a trendy and updated total look.
Hugger - The collection with the strongest support, wrapping the body and emphasizing its feminine curves. This collection is suitable for sports like running, aerobics, yoga, and Pilates. Among the items in the collection, you can find bras in different cuts, high-waisted leggings, short and long sleeve shirts, and joggers.
Seamless - A collection with strong support, including comfortable clothes suitable for various daily activities alongside gym workouts, aerobic exercises, and more.
Sharon Biton, CEO of American Eagle, says, "I am happy and excited to launch this morning the brand Offline by Aerie, a lifestyle and activewear brand. A brand that brings with it a refreshing and unique shopping experience. The stores are designed in an international concept, a place where every woman can enjoy a rich variety of collections for leisure hours and sports activities. I have no doubt that the Israeli customer will fall in love with the brand and the wide range it has to offer."
Size Range: XS - XL
Price Range:Tops: NIS 100-180Shirts and Sweatshirts: NIS 130-300Leggings: NIS 90-300Joggers: NIS 250-300Accessories: NIS 40-160
Available at brand stores and on the Terminal X website.
