Sugar-free: New granola, chocolate powder, and sweeteners

Guri launches a new TRU brand series with reduced sugar and calories, including granola, chocolate powder, and TRUVIA sweeteners.

 Cocoa powder (photo credit: INGIMAGE)
Cocoa powder
(photo credit: INGIMAGE)

Sugar-Free Chocolate Powder

This sugar-free chocolate powder contains only 2.7 calories per 6 grams (enough for a cup of drink) and zero sugar. In comparison, classic chocolate powder typically contains over 70% sugar. This powder is suitable for both hot and cold drinks and can also be used in baking cakes and desserts. It has 43% less sugar and 24% fewer calories than similar products in its category. Price: NIS 34.90.

 Sugar-free chocolate powder (credit: TRU)
Sugar-free chocolate powder (credit: TRU)

Granola in Coconut & Chocolate, Fruit, and Strawberry Flavors

The TRU granola series offers a delicious, crunchy, and rich addition to any bowl of muesli, delivering all the flavor of granola but with fewer calories and less sugar. These granolas contain 32%-54% whole grains, no added sugar, silan, or honey, and come with added dietary fiber. Price: NIS 19.90.

Sweeteners in Natural, Vanilla, and Lemon Flavors

These liquid sweeteners serve as a sugar substitute and are ideal for cooking, baking, and beverages. The minimal calories come from chicory fiber, with one cup of the sugar substitute containing 116 calories, compared to 800 calories in a cup of sugar. The taste? It's the same sweet flavor as sugar. These sugar substitutes even brown and behave like sugar during baking.