Jerusalem PostMustAtalia Schmelzer and Nasrin Qadri(photo credit: RAFI DELIUYA)
MUST COLLABORATE
Real beauty: Collaboration in cosmetics to create coexistence
By MICHAL GALANTIJUNE 15, 2021 13:23
The courtyard of the home of Atalia Schmelzer, President and Director of the Shlomo Group in the town of Savyon, was designed this week as a palace inspired by “Tales of a Thousand and One Nights” at an event marking the collaboration between singer Nasrin and the Ofra Cosmetics brand.
The event was headed by Michal Gaito-Elbaz, founder and CEO of the Guilty website and Ofra Cosmetics USA, and singer and creator Nasrin Qadri.Ofra Reif- Schmelzer, Michal Gaito-Elbaz and David Gaito (Credit: RAFI DELIUYA)
The collaboration led to the Nasrin X Ofra Collection brand, and as part of it, the singer launched a makeup palette under the name Hayati, which means ‘my life’ in Arabic. The makeup palette will be distributed with Nasrin’s signature and in a limited edition.
Marking the launch of the product representing optimism and hope for a better life together in the Middle East are Ofra Reif- Schmelzer, Uri Waterman, CEO of Be Pharm from Shufersal; his wife Neta, and David Gaito, owner and founder of Ofra Cosmetics, the international cosmetics company.
