Israel’s largest women’s fashion complex, T&E in Shfaram, has become in recent months an island of unity for women from all sectors: Jewish women from all sectors, women from the Arab- Christian and -Muslim sectors, and tourists who come to purchase dresses for events and wedding dresses.
Zaid Zaid, owner of T&E, has become the guru of women’s fashion, and famous women also come to the place among them: Corrin Gideon, Sara Netanyahu, Rina Matzliah, Danit Greenberg, the Canadian ambassador in Israel, and more.
Also in the Miss Universe competition held in Eilat about two years ago, the contestants wore a collection of dresses that are marketed at the T&E complex.
During the visit to Israel by VP of Facebook Global Sheryl Sandberg, who asked to meet with five prominent businesspeople in Israel - one of the five she asked to meet with was Zaid Zaid.
The T&E fashion complex covers an area of 2,000 sq.m., and about NIS 12 million were invested in its establishment.
The complex is designed like the luxury stores in Beverly Hills and Milan and includes a collection of over 10,000 evening dresses and wedding dresses from about 50 fashion designers all over the world.
The T&E complex also includes personal fitting rooms, a complex of designers and seamstresses, and an espresso bar for men who accompany the women who, instead of pressuring their partners to finish shopping, can drink espresso or other drinks and watch sports games, the news, or thriller series on television screens.
In recent months, Zaid has been examining several possibilities to expand the fashion complex’s activities abroad as well and is examining commercial collaborations with entrepreneurs and investors from the US, Canada, Western Europe, and Dubai.
Zaid Zaid points out: “The world of fashion is a universal world. Women are exposed to fashion trends all over the world online and the challenge is to reach fashion houses and designers from all over the world to present a large variety of fashion trends that are suitable for every woman of every age and every type of event.
“Every day I watch fashion shows that are held all over the world I am exposed to information about trends, and almost every day I add something new and refresh the display in the T&E complex. I adapt the marketing messages to the clientele, and to my delight, the T&E complex is a place that connects all Israeli women of all ages from all ethnic groups from all sectors whose common denominator is fashion, fashion, fashion .”
One of the famous women pointed out to Zaid: “You are not a scion of a fashion family, you are not a fashion designer, but you understand women – the best in pairing them with the right clothes for the right occasions, and their exact personal taste.”
This article was written in cooperation with T&E