clothing

The new brand offering clothing for every hour of the day

Introducing Lian Kremer, a new brand catering to the day-to-night concept.

By WALLA! FASHION
02/09/2024

Meet the wrinkle remover you'll want to take on vacation

Tefal introduces the innovative Tefal Pure Pop handheld steamer, ensuring you no longer have to make an effort to look sharp.

02/09/2024

What did we fantasize about this week? Shorts inspired by Maya Kay and the perfect fall bag

From a little black dress to a dreamy lip pencil, asymmetric denim shorts inspired by Maya Kay, and the most versatile bag for fall – here are this week's recommendations.

By TANYA GARCIA/WALLA
02/09/2024

9 for NIS 100: We found the cheapest deals on school shirts

With September 1st approaching fast, the carefree mornings of empty roads are about to end. If you haven't stocked up on school uniforms yet, now's the time to avoid being overcharged.

By WALLA! FASHION
22/08/2024

The military sneakers that took 2024 by storm: Why everyone wants a pair

German Army Trainers are making a stylish comeback. Discover the secret behind their classic design and where to find them. Could these be the next big sneakers to replace the Samba?

By SHOVAL AZUR
21/08/2024

From the runway to retail: Omer Nudelman launches her own fashion brand

A unique collaboration between the top model and TERMINAL X brings a collection that blends comfort and elegance, with affordable prices, diverse sizes, and fast shipping.

By SHOVAL AZUR
20/08/2024

Up to 30% off: Fashion brand opens summer pop-up

Mainstream's new pop-up at Azrieli Mall in Tel Aviv will feature exclusive summer collection items with discounts of up to 30%, available until December 2024.

By MEITAL SHARABI
20/08/2024

Brand news: A photogenic inspiration board in the world of beauty

From an inspirational board turned brand, coffee for your face, and a global breakthrough, to the nail polish shades of summer and the blend of Irish cream and tiramisu.

By RONIT MATHIAS
18/08/2024

How October 7 psychologically impacted Israeli fashion

Hadassah Fidler: "In Israel post-Oct. 7 there is no such universal code of dress that tells people we are grieving."

Wartime fashion: The new trends in Israeli fashion post-October 7

As current events change, the dynamic heart of Israeli fashion continues to pulse in response.

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