The Blue and White collective was born out of a need during this period to promote Israeli brands among pro-Israel, Jewish and Israeli communities in North America, through a dedicated website, jointly promoted by the brands, alongside participation in pop-ups and events leading up to Christmas.
The brands from different fields that take part in the collective:
Cosmetic brands: FRÉ, DAFNI, eco-love Lavido, Morez, 417-Fashion brands: Teva Navot, Daniela Lehbi, De RococoJewelry: HotCrown, Mother of AllIn the field of design: Checha StudioWineries: Platter Wineries, Plum Vitkin, Agor Winery, Domaine du Casteland more...
According to Michael Ben Saadon and Michael Azoulai, co-founders of FRÉ, who are behind the initiative:"We call on more Israeli brands to take part in the collective, which is received with a warm embrace by Jewish and Israeli communities in North America. These communities understand that buying an Israeli brand is real supportwhich Israel needs today more than ever."
"We established the BLUE AND WHITE COLLECTIVE with the aim of strengthening the Israeli economy in these difficult times and encouraging the purchase of blue and white brands among a fan audience in the US and North America. We are proud to cooperate with inspiring small and medium businesses from various fields and to join forces for cooperation, help and mutual support. Because only together will we win!"
Sharon Rabi, entrepreneur and CEO of DAFNI: "Belonging to a collective unites and excites. we stand side by sideBrands, some of which compete, small as well as big, and together maintain resilience and economy. For me today it's really not a cliché: together we will win."
Uri Lehavi, CEO of Daniela Lehavi: "The collective is an exciting Israeli project, and we are very happy to take part in Israeli art and industry for 30 years."
For cooperation with the collective you can contact the email: sharon@dafnihair.com or get more details on the website.