BaByliss unveils the Air Wand, a versatile 3-in-1 hair tool designed to deliver salon-quality results at home. The device features a powerful 123 km/h airflow hair dryer—20% faster than competitors—a ceramic-coated hair straightener, and an intelligent volumizing brush.
The digital motor ensures precise drying, while ion technology eliminates static and leaves hair sleek and shiny. Notably, the brush’s curved elliptical design effortlessly creates perfect curls. Despite its impressive capabilities, the device remains lightweight at 380 grams and comes with a 2.5-meter swivel cord. Bonus: a three-year warranty.
Price: NIS 699
got2b introduces its Dry Shampoo line, offering up to 48 hours of freshness between washes. The sulfate-, silicone-, and paraben-free formula leaves no white residue, adds natural volume, and simplifies styling.
The "Extra Texture" version stands out for providing excellent hold, and the eco-friendly packaging is made from 50% recycled aluminum.
Price: NIS 29.90
Jack Kuba’s new tights collection balances style and functionality across four categories:
- Basic Tights: Available in three skin tones and various densities (8–40 denier).
- Designer Tights: Featuring lace and mesh combinations.
- Thermal Tights: Offering warmth while appearing sheer.
- Compression Tights: Elegant, sheer, and providing vein support for prolonged standing.
Available in sizes S to 2XL.
Price: Starting from NIS 25
Vardinon launches a Harry Potter-themed capsule collection for kids’ rooms. Iconic elements like the Golden Snitch, broomsticks, and the Sorting Hat are combined with deep blue and gold tones.
The collection includes high-quality percale bedding, winter blankets, towels, bathrobes, and even tableware. The attention to detail and product quality ensures longevity and timeless appeal.
Price: NIS 24–390
Daawat, an international rice brand, makes its debut in Israel through Willi-Food. Offering a diverse selection beyond traditional Israeli options, the range includes Himalayan Basmati, aromatic Jasmine, fluffy Persian rice, and quick-cooking brown rice.
The standout is the whole-grain brown rice, which cooks in just 15 minutes thanks to unique HET technology. Each variety boasts distinct qualities:
- Basmati: Long, soft grains.
- Jasmine: A delicate nutty aroma.
- Persian: A light, airy texture.
Basmati is also available in economical 5-kg packs.
Price: NIS 9.50–14.50
Pasta Italiana, imported by Willi-Food, introduces a new line of fresh pasta. The selection includes lasagna sheets, tagliatelle, cheese-filled tortellini, eggplant-mozzarella ravioli, and ricotta-spinach tortellini.
Perfect for busy parents, these pastas cook in just four minutes. The brand also offers rich, naturally sweet tomato sauces, including concentrated puree and three processed tomato varieties.
Price: NIS 10.90–14.90
Tnuva’s Chef Lavan brand expands beyond dairy with a new line of coconut-based products. The range includes coconut cream (22% fat) and coconut milk (18% fat), available in 250-ml and 400-ml packages.
Made from fresh coconut pulp, these products are ideal for soups, stir-fries, desserts, and smoothies. They’re also lactose-free, kosher (Badatz Kehillot), and perfect for Asian cuisine enthusiasts.
Price: NIS 8.90–13.90
Somersby adds Mango-Lime to its lineup, joining the popular Apple and Blackberry flavors. This new variant blends tropical sweetness with citrusy freshness.
With 4.5% alcohol, no artificial sweeteners, and gluten-free, it offers a light, enjoyable option for warm days. Additionally, consumers can now purchase single bottles instead of four-packs, allowing for a customizable mix of flavors.
Price: NIS 6.60–11.90