The addition of DEVON to Erco represents a key pillar in the chain’s growth strategy, which aims to provide customers - from professional tradespeople, electricians, and maintenance personnel to DIY enthusiasts - with a complete range of solutions under one roof, including lighting, electrical solutions, smart home products, and advanced power tools.
DEVON, a brand of Chervon - one of the world's largest power tool manufacturers - is a major player in the international market, specializing in advanced tools that combine performance, reliability, and ease of use. DEVON’s product lineup includes corded and cordless power tools distinguished by high performance, advanced ergonomics, and exceptional reliability under demanding working conditions.
As part of the launch, Erco will offer a wide range of DEVON products, including impact drivers, drills, rotary hammers, tool cases, storage solutions, and more. Examples include:
A drill/driver kit with two batteries and a charger for NIS 369.
An impact driver kit with two batteries and a charger for NIS 419.
A compact impact driver kit with two batteries and a charger for NIS 699.
A waterproof tool bag for NIS 89.
A three-tier storage unit with wheels for NIS 739.
Michael Rabinovich, CEO of Erco, stated: “The decision to bring the premium DEVON brand to our chain’s branches is an integral part of our commitment to providing our customers with the finest and highest-quality power tools in the world. These tools combine advanced engineering with outstanding ergonomics, and we are proud to serve as their home in Israel.”
Erco, founded in 1984 by Yossi Cohen and Leon Erez, began as a small 40-square-meter store in central Tel Aviv. Today, the company operates 19 branches nationwide and employs more than 500 people across its headquarters and branch network.
Erco is Israel’s largest and leading wholesaler and importer of electrical and lighting equipment. The company operates across the infrastructure, industrial, commercial, and residential sectors, serving thousands of satisfied customers, including electrical contractors, public and government institutions, various companies, and private clients. Customers are supported by experienced professionals who provide sales support and technical assistance. The company’s headquarters houses technical departments specializing in cables and wiring, lighting, modular switching solutions, and electrical supply systems for both industrial and residential applications. Each department is headed by an engineer and subject-matter expert who provides comprehensive support for industrial, commercial, and infrastructure projects.