cake

In honor of International Cake Day on July 20, Ma'afe Ne'eman launches a new collection featuring fresh flavors and textures.

Do you know the wonderful trick with a chocolate cake in a mug? The upgraded recipe that will make you want to make a chocolate cake in the microwave, especially for anyone who is afraid of baking.

Infusions, whipped toppings, mixes, and mysteries: New taste sensations on the shelf.

After over seven months, HaHamal HaMatok still delivers sweets to thousands of soldiers each week in the North and South of Israel. 

Discover the latest offerings to adorn your holiday table in celebration of Shavuot, the festival of first fruits.

From classic to innovative, these cheesecakes promise a festive Shavuot. Explore top picks from bakeries across Israel, each offering unique flavors and textures to elevate your holiday celebration.

Every year, new cheesecakes hit the market for Shavuot, featuring special doughs and fillings, making the choice particularly difficult.

Ma'afe Ne'eman bakery chain is launching its first collaboration with culinary blogger Ron Yohananov, presenting a special capsule collection for Shavuot.

Exploring a hidden café in Tel Aviv, discovering the city's best cheesecake, and previewing upcoming culinary events.

Welcome to the perfect food festival: All the delicious happenings during Shavuot