Consumerism

Victory will sell a Dyson wet vacuum for NIS 1,099

Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.

Eyal Ravid, Victory's CEO
Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Bazooka Hearts, Elite

Romance has good taste

Winter sets, Goldy's and Golf & Co

The delicious news of Israel


The ancient family formula that became a dietary supplement

A traditional North African formula made from the desert Artemisia Judaica plant is now in accessible capsules, offering natural digestive and immune support.

Mimi Herbs

Nayax celebrates two decades of cashless innovation

Nayax processes over 3.5 billion transactions a year, across 120 different countries.

Children playing with an unattended machine

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina

A new brand of accessories for Apple products in Israel: iConic

The new accessory brand iConic by iCon Group has launched in Israel and will initially be offered at the iDigital chain. The brand includes cases, chargers, and cables for Apple products.

iDigital

SG Group launches the CHiQ television brand in Israel

SG Group is launching the international television brand CHiQ in Israel, with six new series that will cover the entire price range – from entry-level models to premium ones.

A CHiQ television

Sterimar: The product that treats allergic rhinitis and colds

Just in time for all the allergic symptoms of fall and the colds of winter – a product suitable for children and adults, effective in reducing nasal congestion.

Sterimar

Merkaza: The shopping center that turns shopping into a family outing

The northern shopping center combines fine dining, home design, global brands, and attentive service—offering good food, surprising finds, and a touch of freedom.

Merkaza

Brand News: Pop-up for brands and support for reservists

Matcha craze, the legendary collection that’s getting renewed, where to buy luxury brands at fair prices, an empowering fragrance, an architecture-inspired cream, and much more.

Guess

A series of protein powders in 4 flavors with 125 calories per serving

The new series offers four flavors: vanilla, chocolate milkshake, iced coffee, and blonde chocolate.

TODAY, a series of protein powders in 4 flavors

A boost of energy, a boost of faith

In memory of the fallen, in honor of the heroes: The victory bottle that moved us.

Victory Mountain Peak, Tura Winery