Consumerism

Victory will sell a Dyson wet vacuum for NIS 1,099

Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.

Eyal Ravid, Victory's CEO
Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Bazooka Hearts, Elite

Romance has good taste

Winter sets, Goldy's and Golf & Co

The delicious news of Israel


Before hitting the slope: The gear guide for a ski vacation without mistakes

From advanced goggles to insulated jackets, through durable watches and warm boots – everything you need to arrive prepared for your next ski vacation.

The gear guide for a ski vacation without mistakes

New: Granola, protein bars, and baking enhancers – gluten-free

Gluten-free granola, high-protein nut bars, and a range of baking enhancers – all gluten-free. New on supermarket shelves.

Gluten-free granola and high-protein nut bars

From Korean beauty to pear beer: Launches that bring a little excitement to life

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.

UNOVE

The era of disposable things

Philanthropist Vitali Fishman on why true craftsmanship is becoming rare

philanthropist and businessman Vitali Fishman, “Fifty years ago, anyone who truly appreciated cigars relied on beautifully made, reliable tools.”

Nutritious shakes in new flavors

Chocolate cookies, café latte, banana cream, berries, or chocolate cream. Herbalife launches new flavors in the Formula 1 series.

Herbalife launches new flavors in the Formula 1 series

Gifts you should buy first for yourself, and if you have money left – also for others

We don’t need an excuse to pamper ourselves. In these challenging times, treat yourself to beauty gifts that truly matter. Here are some top suggestions.

Yael Shelbia

Brand news: From Morocco with love and Almodóvar in Israel

Bubbles of luxury, Moschino’s toy, from St. Petersburg to Israel, the sports brand that will pamper you, the flavors of Zaguri, a dizzying combination, indulgent chocolates, and cigars from Cuba.

Liron Goshen

Delta opens winter season with new leisure collection

Winter 2025–26 leisurewear, soft textures, and a variety of new sets are joining Delta's shelves. Alongside the launch, new products this week also come from Max Brenner, L’Occitane, and more.

Delta

Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline

Unusual move: The chain selling fresh chicken thighs for less than NIS 8 per kilogram

Carrefour shook Israel’s food market with fresh chicken thighs at 7.90₪/kg, far below competitors. It’s unclear if this is temporary or a long-term strategy.

Chicken Thighs at NIS 7.90: Gimmick or the Start of a Consumer Revolution?