Consumerism

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.

Luminous Foundation by IL MAKIAGE
Bazooka Hearts, Elite

Romance has good taste

Winter sets, Goldy's and Golf & Co

The delicious news of Israel

FEMINA

Brand news: Market breaker and a tiger in the kitchen


Almost a hundred years late, but RITZ crackers are finally here

We welcomed the crackers that arrived in stores in Israel after many years of anticipation.

Crackers, Ritz

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase

Everything you need for perfect winter skin: The skincare products that are a must

The skin suffers during the winter, and lightweight summer products no longer do the job. From intensive moisturizing products to anti-aging treatments – everything you need in the cold season.

Lierac Paris

The Korean trend arrives in Israel: Single-use skincare capsules at Super-Pharm

Super-Pharm launches the SUPERGLOW+ series – single-use Korean skincare capsules with vitamin C and hyaluronic acid. Alongside them, ten additional new products are hitting the shelves.

SO.KO by Super-Pharm

Brand news: The Israeli suitcase that won an international award

Knitting and donating to senior citizens, smart suitcases, Hello Kitty celebrates 50, a storm in the hair world, a comforting meal, and much more.

SEESTARZ

Brand news: The product that’s blowing up online has arrived

A sweet and beautiful pop-up, the Frenchwoman who sparked a revolution, capsules from Korea, a protocol from Paris, hotel-style bedding, pizza with soul, coffee with an agenda, and fighting wrinkles.

Estée Lauder

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month

The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?

ANASTASIA BEVERLY HILLS

The Israeli development that aims to bring movement into sitting

A new ergonomic seat promises to encourage movement and blood flow even during prolonged sitting – but it does not replace standing up, walking, or physical activity.

TO GO seat

The interprovincial trade effect has come into place: Top things consumers can expect

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Before hitting the slope: The gear guide for a ski vacation without mistakes

From advanced goggles to insulated jackets, through durable watches and warm boots – everything you need to arrive prepared for your next ski vacation.

The gear guide for a ski vacation without mistakes