drink

Purim is a wine-drinking festival; it is the one day of the year when we are encouraged to get drunk.

Beer was never far behind at a Purim spiel or carnival. It’s popular, plentiful, and has been bringing people together for some 5,000 years.

Some fun, delicious party foods you can make for Purim – or all month long if you’d like.

For the first time in Israel, Mey Eden is entering the soda category and will launch sparkling mineral water produced in the Golan Heights from a well based on rainwater.

Purim is approaching, and it’s time to stock up on decorated cups for drinking games, as well as a variety of costumes and accessories.

No special reason is needed to celebrate. Absolutely not.

Israco expands its ouzo category with the licensing for marketing Ouzo Plomari Adolo in Israel. The new brand joins Israco’s leading ouzo brands.

This launch marks the first time strongly carbonated mineral water produced in Israel will be available domestically.

The global brand OATLY is now launching a new drink in Israel: oat drink with no sugar, no sugar substitutes, or sweeteners.