Luxury

Off the bracelet, onto rubber: How Helvetus won over luxury watch owners

Why watch owners are swapping bracelets for FKM rubber, and how Helvetus makes fitted straps for Rolex, Cartier, Omega and more.

“Luxury watches are increasingly worn on rubber straps for comfort and protection.”
Cartier Eyewear Collection.

This is not an accessory, it’s jewelry: Why Cartier eyewear is different from anything else

"Forest" Project.

An ultra-luxury Jerusalem icon

A funicular climbs to Hrebienok where at 1,200 meters stand two remarkable ice domes filled with sulptures.

Slovakia's High Tatras: Skiing, spas, Jewish heritage luxury hotels


Only one Hublot x Yohji Yamamoto watch arrives in Israel

The limited-edition Classic Fusion Yohji Yamamoto All Black Camo, part of a 300-piece global release, is available in Israel for more than NIS 50,000.

Only one Hublot x Yohji Yamamoto watch arrives in Israel

What characteristics millionaires look for in the right dream home

“The perfect dream home balances practicality, prestige, technology, and emotional appeal in one cohesive package.”

A new standard of hospitality

“The Fattal Terminal redefines airport hospitality with a private, luxurious VIP experience focused on comfort, privacy, and personalized service.”

Fattal Hotels to transition THE JAFFA into kosher luxury hotel starting May 1

This marks a notable shift in the country’s high-end hospitality sector

The Jaffa public space

This is what El Al’s new luxury lounge looks like after the renovation

Following a comprehensive renovation, the luxury lounge in Terminal 3 is reopening with new seating areas, workspaces, and advanced infrastructure for the company’s Top Platinum customers.

El Al Top Platinum Lounge.

With F-16-style steering, the Lexus RZ electric arrives in Israel: From NIS 300,000

The Japanese crossover receives a facelift and a new sport version with a steering system not physically connected to the wheels, only electronically. Range and performance have been improved.

Lexus, the conservative brand, is trying to keep up with the Chinese.

After a period we all wanted beauty – Israel’s top fragrance chain opens in the North

BEYONDSKIN by Lilit Cosmetics opens its fourth branch at Ofer Hakiryon Mall – bringing for the first time to northern Israel more than 20 of the world’s most coveted fragrance and beauty brands.

BEYONDSKIN new store, Ofer HaKiryon Mall.

Ferrari keeps Middle East clients rolling by flying in its priciest models

Chartered Boeing 747 freighters depart from Italy to Gulf states amid regional conflict, delivering high-end cars directly to private clients.

Ferrari Testarossa

8 best luxury cruises to Antarctica: Small ships, big experiences (2026)

"Top Antarctic cruises offer small ships, expert guides, and immersive polar experiences."

Everything you need to know about the stunning hotel of The White Lotus in Season 4

The hotel Château de la Messardière near Saint-Tropez was chosen to serve as the location for the fourth season of the series The White Lotus. Here is everything important to know about it.

Château de la Messardière, Saint-Tropez