"Ah, you know what, you know how to make a 93-year-old man cry," Jones says, his voice cracking up after finding out he is going to be the face of Robert Kraft's anti-antisemitism campaign.
Last year, the Super Bowl was viewed by an estimated 115 million viewers, and Super Bowl commercials often become cultural touchstones and fodder for conversation in the weeks following the game.
Mill spoke about how meaningful it was when Kraft visited him in prison and compared the experience to his trip to Poland with Kraft for the March of the Living earlier this year.
As of now, Israel's adult men's team is ranked 9th in the world and the women are ranked 12th, but only the top eight squads will be able to qualify.
New England Patriots owner Robert Kraft was the gala's keynote speaker.
New England Patriots owner Robert Kraft has donated millions of shekels to build a new sports complex in Kfar Galim.
Aviv, which manufactures basketball nets, donated their product to promote and spread the blue square message.
Robert Kraft and the Patriots donated $18,003 to an online fundraiser Hamlin had set up that has raised more than $6.3 million as of Wednesday afternoon.