Beauty
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Come get your makeup done for free: NYX opens pop-up spaces across the country
Why did everyone start dissolving their lips, and what does it even include?
The gold everyone is talking about: La Prairie launches essence based on pure gold
From private clinics to network clinics: Senior doctors strengthen Maccabi Aesthetics
Maccabi Aesthetics launches the "Doctors’ Team Collaboration" – top plastic surgery and medical aesthetics specialists offer treatments at network branches and private clinics for Maccabi members.
Brand news: The woman who created a revolution and walking toward success
Eating clouds, rejuvenating the skin, styling hair at home, oils in the beauty world, and the secret of the white truffle.
Your fungus is back, but this time in a good way
The secret to aa healthy skin is not found in an expensive tube, but in the forest – in mushrooms of all kinds, which work wonders for our skin when they appear in a variety of new skincare products.
Meet the Israeli beauty device that stole Paris Hilton’s heart
When Paris Hilton chooses an Israeli device for her private spa in Beverly Hills, and Keren Bartov turns it into the secret weapon of Hollywood stars – it means something.
Get ready to fall in love: The design house L'OBJET from New York has landed in Israel
Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.
All the new hair products on the shelf and what our tester thought about them
When your hair shifts from “dry” to “damaged” and you’re chasing the perfect curl product while swearing off highlights again – here are the new hair products and what our tester really thought.
Serum and cream for a healthy-looking face
The French dermo-cosmetics brand Uriage launches a daily skincare line to repair, strengthen, and protect fragile, delicate, or weakened skin.
After years of development: Hava Zingboim reveals the patent that will change everything
After conquering the world, the Israeli beauty queen launches groundbreaking technology that promises to deliver active ingredients deep into the skin. The new patent is already sparking curiosity.
New fragrance and grooming line for men from the french brand
The fragrance and grooming brand Roger & Gallet launches "Twist," a men’s fragrance and grooming line that includes perfume, after-shave gel, after-shave soap, shower gel, soap, and deodorant.
After Bar Refaeli tried it: The scientific explanation behind the salmon-treatment trend
The REJURAN treatment, based on salmon-fish DNA molecules, has arrived in Israel with a promise: Repairing the skin from within, not filling. This is how it works.
