Meet the strategic consultant advising Prime Minister Benjamin Netanyahu.
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On Monday, a stylized white X on a black background became the new logo on Twitter's website, though the blue bird was still seen on the mobile app.
Barbie's highly successful box office sales may not translate into toy sales for Mattel.
The initiative raises questions about whether companies should be able to freely market their products in schools.
Slogans that are shorter, while more liked, are easier for consumers to forget.
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