Men
The brand every man who understands fashion has been waiting for has landed in Israel
CELINE, the iconic French fashion house, is arriving for the first time at Factory 54 with its men’s line. This is a statement of a new standard for the Israeli man seeking true luxury.
Israeli football in 2026 – growth, trends and more
From the shower to the fragrance: The men’s product guide for winter 2026
Concerning: The supplements that may shorten men’s life expectancy
Healing the invisible wounds: How ‘A Father is Born’ helps soldiers transition back to family life
Gideon Igra discusses how WIZO’s ‘A Father is Born’ program helps male soldiers overcome mental health challenges and reintegrate into family life.
We tested the new men’s perfumes – these are the best
Fragrance brands launch new men’s perfumes for the Israeli summer. From Lacoste to Versace, we tested fresh, long-lasting scents perfect for the heat. What makes a great perfume for hot weather?
Tired of summer sweat? Man, we found the perfect linen shirt
Foe men: Cargo pants that don't leave style behind, linen button-downs that breathe better than most people around you, perfumes that tell a story, and a hairdryer that brings all the power.
New on the shelf – great products worth trying
100% organic cotton feminine hygiene, refreshing summer beer, and quality grooming products for men – here are some items that will upgrade your daily routine.
Tanning, scent, and confidence: Essential updates for the Israeli man
From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.
Philips launches smart shavers in Israel
The leading grooming brand presents the i9000 series – shavers that adapt themselves to the face structure, beard thickness, and skin condition in real time. Even the cleaning station is smart.
From the wardrobe to the bathroom shelf: Men, here's how to survive the summer
In our grooming and lifestyle picks for the gentlemen in the crowd, we’ve selected a fragrance that leaves no room for doubt, a killer linen shirt and an energy supplement that goes the extra mile.
In summer, it's a different story: 7 men's perfumes that will survive the local heat
No more routine summer scents: 7 men's perfumes that open doors, break hearts, and leave a mark even when you're long gone.
You hear, bro? You won’t want to take these pants off
An upgrade for the man who’s no longer satisfied with just jeans and deodorant – shopping recommendations for the dudes in the crowd.
There’s a new bad boy in town — and we made it official
From Tom Ford’s new fragrance, to the bad boy of another luxury brand, and the eye cream that will change all the rules for us men and become a cosmetic life-saver.
