Branding

Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo

Swift's company TAS Rights Management LLC told the agency in a filing on Wednesday the cursive "Swift" in Cathay Home Inc's logo closely resembles the singer's trademarked signature.

TAYLOR SWIFT reacts on stage during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025.
RITZ cracker.

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

 'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023.

X Corp sues social media startup over bid to claim 'Twitter' brand

Domino’s Pizza

Domino’s is changing the pizza industry: The move that comes after 13 years of waiting


With an investment of NIS 350,000: Rebranding of FREE health snacks by Schestowitz

Schestowitz's health snacks are launching a unified design campaign emphasizing transparency, quality, and gluten-free products. The investment in the campaign: approximately NIS 350,000.

 FREE health snacks by Schestowitz

Cibus presents: The new browsing eperience

Aman Digital was responsible for implementing the new design of Cibus, the leading company in Israel in the employee benefits sector, on its digital assets—website and app. Here's a sneak peek.

Benefits screen

"We are committed to providing our customers with smart energy solutions"

Amisragas has launched a rebranding initiative and will now be called Amisragas Energy, alongside expanding its services in Israeli households.

 Amisragas - old and new logos

After more than 40 years of operation: The veteran real estate company is changing its name

The residential real estate development company Ashdar has announced that it is changing its name after more than 40 years of operation.

 The Ashdar Nachalat Yehuda project in Rishon Lezion

After 40 years: The veteran company launches a new logo

Ofek Aerial Photography, Israel's leading aerial mapping company, is celebrating its 40th anniversary by unveiling a new logo that reflects the company's new strategy for the coming years.

 OFEK's new logo

With an investment of NIS 3 million: SeboCalm launches innovative branding

The dermo-cosmetic brand unveils a revamped design for its packaging and product lines, emphasizing a personal and authentic connection.

 SeboCalm 's new branding

Learned from Apple? Dell launches rebranding – and bids farewell to its iconic names

Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.

 Dell's new branding

How can start-ups, VC funds, and hi-tech companies raise capital? - opinion

In today’s world, branding isn’t just about looking good – it’s about being understood, remembered, and trusted.

 U.S. money supply on the rise

Sun Mizrahi's impressive achievement in RABANNE beauty campaign

Israeli model Sun Mizrahi surpasses Bar Refaeli with RABANNE's luxury beauty campaign, continuing her stellar success story in the global fashion scene. Learn about her remarkable journey here.

Sun Mizrahi

Fashionable pop-up, the empowering brand, the coffee revolution

Unisex fragrances, empowering brand, coffee revolution: Unisex fragrances, fashion pop-up, eyebrow shaping, baby care buzz, targeted serums, coffee & ice cream delights.

  Brand pop-up for Miss Nori