Consumerism

Victory will sell a Dyson wet vacuum for NIS 1,099

Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.

Eyal Ravid, Victory's CEO
Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Bazooka Hearts, Elite

Romance has good taste

Winter sets, Goldy's and Golf & Co

The delicious news of Israel


Brand news: Market breaker and a tiger in the kitchen

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a capsule, Parisian magic, and more new products.

FEMINA

Fashionable comfort shoes at great prices

The comfort shoe brand Hush Puppies with a women’s collection that includes soft insoles, foot support, and flexible, lightweight soles.

The comfort shoe by Hush Puppies

Salty snacks rich in protein

Each snack contains 20 grams of protein with 220 calories per bag, with a high protein-to-calorie ratio compared to salty snacks in the category.

Today's salty snacks rich in protein

Israeli supermarket chains limit customers' milk purchases amid halt to dairy supply

The reason for the sudden change in the food market came amid fears based on a farmer's protest wave against the dairy market reform promoted by Finance Minister Bezalel Smotrich.

Israel faces milk store stock shortage as dairy farmers halt milk deliveries. Febuary 2, 2026

Clarins launches innovative two-phase serum with vitamin C and glycolic acid

Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.

Multi Active Glow Serum by Clarins

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

RITZ cracker.

With an investment of NIS 1 million: RUGS&CO opens a spectacular gallery

After eight years of activity, the custom-made rug company is investing NIS 1 million in a new showroom at a strategic location.

RUGS&CO

New on the shelf

A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.

Friends mugs at McDonald’s

AI shopping agents and the end of the cash register era: What payments will look like in 2026

Visa’s report predicts that by 2026 AI identity attacks will grow, “programmable money” use will rise, and cash will still remain in circulation.

Credit Card.

Disinfection without chemicals? It turns out it’s possible

The Kärcher SC5 EasyFix steam cleaner uses high-pressure steam to eliminate bacteria, mold, and grease – and offers a deep, healthy cleaning solution without disinfectants. We tested it.

Kärcher SC5 EasyFix