Cosmetics

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

The matcha trend makes a leap from the cup to facial skin with a new cleansing product line that promises balance, soothing and protection for the skin.

B:Lab
H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

"The pop-up in Ramat Aviv is a great opportunity to present it for the first time and meet our audience up close"

Bar Refaeli opens a store in the most sought-after location

PUPA Milano

Brand news: On the connection between lipstick and war


New home deals and products

New home deals & products: Montessori-inspired kids’ furniture, holiday appliance discounts, pet care line, lighting & home upgrades for Passover.

 Etzmaleh, Montessori-inspired library

A product line for pigmentation treatment

The dermo-cosmetic brand La Roche-Posay is launching a series of products with a special technology for effective treatment of pigmentation spots.

 Pigmentation treatment

Ahead of International Women's Day: These are the 4 skincare products you must know

International Women's Day is the perfect time to give yourself a moment of indulgent skincare. If you're looking for high-quality skincare products, BODY SHOP offers a wide range of products.

 International Women's Day 2025

The best perfume of the year and the perfect lipstick

We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.

 M.A.C

Trend: Anti-aging treatments at a young age. How did we not know this before?

Aesthetic treatments, once reserved for older ages, have long become the domain of people in their 20s and 30s—yes, those who still don’t have a single wrinkle on their face.

 Once the skin begins to wrinkle, dynamic expression lines form, this is exactly the time to start treating them

Top five lotions in Israel of 2025

The following list is made up of the best-rated lotions of those I’ve tested (and one that isn’t really a lotion) based on the criteria of texture, application, and moisturization.

 Applying hand lotion

Lilit Cosmetics expands: Two new luxury stores in Ayalon Mall

The chain is launching a third BEYONDSKIN store and an eighth NARS store with an investment of NIS 3.5 million. The stores will cover an area of 150 square meters.

Lilit Cosmetics' two new stores in Ayalon Mall

The incredible benefits of the black snail ampoule everyone is talking about

Dr.G is a Korean brand that offers a unique combination of science, nature, and simplicity, with products designed to meet your skin's real needs.

 Illustration: Black snail

Top five hair masks in Israel of 2025

The following products were ranked according to application, shine, and hydration.

 An illustrative image of a woman applying a face mask.

Sun Mizrahi's new job

The Israeli model is now collaborating locally with the skincare brand L'Occitane. This marks Mizrahi's first beauty campaign in Israel, which has been in the works for the past six months.

 Sun Mizrahi for L'Occitane