Osem

The tasty news of Israel: A yellow-orange party

It’s unclear how Bamba hasn’t done this until today. It doesn’t matter.

Bamba in Cheddar and Barbecue flavor, Osem
The Bamba Surprise Box

The Bamba surprise box opens a new tradition

Vanilla Pâtissière and Chocolate Fudge Kariyot, Telma

A soft step forward, a soft jump to the center: The tofu that wants all Israelis

Pear Beer, Shapira Brewery

Israel’s tastiest news and everything new on the shelves


New products arrive in stores

Our tasters have reviewed the latest surprising products to make your summer tastier.

 This summer you'll fall in love with avocado drinks

Everything new on the shelf

New fruit desserts from gio, a series of fizzy drinks, fruit-flavored energy drinks, refreshing light beer, sweet Bamba crunch, new wines, fresh noodle dishes, and more.

 Drinking cold wine at sunset

Osem announces price reduction, primarily in breakfast cereals

Osem has informed retail chains that starting in August, it will reduce the list price of several products, primarily in its breakfast cereal line, by 8%-15%.

 Osem plant in Shoam

16 years later, the magic of Bamba returns

We've tasted everything new on the shelves and are here to tell you all about it.

 What's cooking?

Pizza Hut's new Greek summer treats

Delicious eats and drinks for the heat: New taste sensations on the shelf


Decorated Japanese warrior and advanced Israeli technology

Japanese gin Etsu, from Asahikawa distillery, wins gold at IWSC Gin Awards 2024. New collections by Roso Snap and Osem’s Hot Mac and Cheese debut. Carmel Winery and Mentos expand product lines.


Yves Saint Laurent introduces new additions in beauty division

Innovative Additions to Yves Saint Laurent's Couture Line Aim for Perfect, Natural Look.


Summer 2024 treats: New ice creams, snacks, and drinks to beat the heat

From Maya Wertheimer's lemon-pie ice cream cone to squeezable tahini, here’s a roundup of the season's newest refreshments and snacks, including contributions from Bisli, Nestlé, and more.


Shavuot 2024: New and trendy products to upgrade your holiday

From festive holiday collections to surprising pudding flavors and the finest wines, explore the latest offerings for your Shavuot table.


Mexican tequila brand Grand Mayan lands at Ben Gurion Airport

A revered Mexican tequila brand, Grand Mayan, makes its debut in Israel, offering a traditional artisanal process and a range of rich flavors.