Cosmetics
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Even if we have to sell a kidney, this bag will be in our closet
Come get your makeup done for free: NYX opens pop-up spaces across the country
Brand news: Evolution of a brand and AI in the service of beauty
We won’t stop trying: We came to lift, because the wedge won’t do it on its own
You can’t stop time, but we keep trying. In the meantime, the shelves are filling up with new products that promise to work miracles on facial skin. We tested them.
Clarins launches innovative two-phase serum with vitamin C and glycolic acid
Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.
Limited beauty edition in honor of Hello Kitty’s 50th birthday
Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
Shiseido’s new treatment promises clinic results – at home
The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.
Spots on the face? Veteran cosmetologist explains which treatment really works
Spots on the face have many causes. Yafa Maximov, beauty-tech owner and ex-cosmetologists’ chair, explains three main treatments: Home, professional, and tech.
Your fungus is back, but this time in a good way
The secret to aa healthy skin is not found in an expensive tube, but in the forest – in mushrooms of all kinds, which work wonders for our skin when they appear in a variety of new skincare products.
After Bar Refaeli tried it: The scientific explanation behind the salmon-treatment trend
The REJURAN treatment, based on salmon-fish DNA molecules, has arrived in Israel with a promise: Repairing the skin from within, not filling. This is how it works.
Precisely now: The cosmetic treatments best done in winter
Winter is the ideal window for performing all deeper cosmetic procedures. Here are all the recommended treatments.
The new and intriguing products on the market – and whether they’re worth buying
We tested for you a variety of new and interesting products on the market: Revlon with a new mascara technology, Asics’ advanced running shoes, and more.
